A Few Basics About Company Culture

A Few Basics About Company Culture

Company culture is a buzzword. Business owners are routinely told about their need for company culture. And the rest of us talk about a company’s culture, or lack thereof.    It’s an important word for a reason.   Company culture plays a role in a business’...
How to Improve Your Negotiation Skills

How to Improve Your Negotiation Skills

As a business owner, we have to interact with clients. Sometimes, that interaction is marketing a new product. Or it’s offering them a new service. Whatever it is, it involves sales. And sales involve negotiation. So, improving your negotiation skills is critical....
Staying Productive: Your Key to Success

Staying Productive: Your Key to Success

We all feel overwhelmed. Not only when it comes to work-related tasks. But anything on our list of to-dos. When we have a lot on our plate, we struggle with staying productive.   And this makes things even worse.    We are already stressed about everything...
The Right Way to Market Yourself

The Right Way to Market Yourself

Most of us use “market yourself” and “brand yourself” interchangeably. There is a subtle difference between the two, though.   We’ve talked about personal branding before.    It’s a long-term strategy focused on positive perception of you. When clients think...
Email Marketing Done Right

Email Marketing Done Right

As you’ve evaluated marketing strategies, there’s no doubt you’ve come across email marketing. Incorporating email marketing into your marketing plan is essential.    It’s actually capable of becoming your most successful marketing campaign.   With email...