How to Generate Business Leads

by Jessica Henslee | Sep 16, 2024 | Business Success

Business leads are individuals interested in a company’s services or products. As you can imagine, generating leads is vital to business success.   Without reliable lead generation, your business may fail. One-third of new businesses fail in the first two years....

Copywriting and Content Writing – They Aren’t The Same

by Jessica Henslee | Aug 19, 2024 | Business Success

Content writing and copywriting are two terms for the same thing, right?   Not at all.   They are two different roles involved in digital marketing. They have different end-goals and meet different criteria for marketing strategies.   I’ll admit it, I...

Boosting Business With Freelance Writing

by Jessica Henslee | Aug 12, 2024 | Business Success

Freelance writers are responsible for creating a massive range of content. There are the basics, of course, like blog posts and website landing pages. And there are also e-books, advertisements, newspaper content, contracts, and more.   Most of us here are...

Figuring Out Your Target Audience

by Jessica Henslee | Aug 5, 2024 | Business Success

Finding your target audience is an essential step toward success.    Target audiences influence all your marketing and branding efforts. It informs small changes you make to customer service efforts. And helps you connect with your customers better.   Not...

SEO – What It Is and Why It’s Important

by Jessica Henslee | Jul 15, 2024 | Business Success

SEO stands for search engine optimization. Though you likely knew that much already.    It’s an important topic for many businesses, particularly those with an online presence. Considering the massive move toward an online world, most companies have an online...