My Blog
Providing weekly insights on branding, business, writing, and more for business owners and freelancers, alike.
Building a Thriving Freelance Career Without Pitching
We love freelance work. We love the freedoms it grants us. We love the flexibility. But we hate pitching. Cold pitches are basically cold calls. It’s reaching out to clients who were unaware of you. And offering them your services as a freelance writer….
7 Essential Tips to Scale Your Business and Maximize Profit
Over the life of a business, there comes a time where staying competitive means taking new risks. And in terms of risk, few things are as risky to a business’ success as scaling. Less than 10 percent of businesses scale successfully. These aren’t good…
When Lowering Prices Increases Profits: A Guide to Success
Whether you are a freelance writer or a business owner, pricing is a big consideration. You must price your product or service accordingly. Too high, people don’t buy. And too low, means you don’t make a profit. For most people, lowering prices is a…
Six Common Challenges for Small Businesses, Plus Simple Solutions
The dream for many when starting a business is growing and becoming a large entity. In reality, most owners have a small business. A successful business. Yet a small one. That’s not to be discouraging, either. Small businesses play a larger role in the…
Why Exit Plans are Crucial for Business Owners and How to Make One
It all began with a brilliant idea. You turned this idea into a business. There was a formal business plan written up. A detailed description of the structure for finance and operations. Even several employees that were hired. After all that work for starting…
A Beginner’s Guide to AEO and Its Role in the Modern World
Up until recent years, most of what we’ve worried about is SEO. It was important that we understood what it was. And that we knew how to improve it. You know I’ve mentioned SEO numerous times on this blog. In fact, one of my earliest posts was about SEO and…
Strong Content Marketing Proposals: What Do They Consist Of?
Content marketing proposals are a normal part of freelance writing work. These documents work as a combined pitch and plan of action. They tell clients what goals you will meet, along with your expected results. Further, these proposals list the services needed, along…
The Five C’s of Entrepreneurship
Not every person can be an entrepreneur. Starting and running your own business requires something extra. Personality or determination. Fearlessness. It isn’t a task for the faint-hearted. Entrepreneurs rarely have a smooth process when building their company….
How Do I Create a Freelance Writer Invoice?
When you are self-employed, you are responsible for all payments owed. That means you must send out invoices for your services. As with most freelancers, I was unaware of the importance of an invoice. I knew about them and got the basic concept, but wasn’t sure…
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