My Blog
Providing bimonthly insights on branding, business, writing, and more for business owners and freelancers, alike.
Why Cheap Content Costs More Than You Think
For business owners, every dollar matters. The finances of a company have a direct impact on the long-term success of a business. Small changes in finances can push a business from being in the black to being in the red. But sometimes the cheapest option…
The Freelancer’s Guide to Chasing Late Payments and Overdue Invoices
One of the things that sucks about being a freelance writer is handling payments. You won’t automatically get paid. Even when you’ve already agreed upon a price with a client. That’s the unfortunate reality of freelance work. And it’s a larger issue than many of us…
Blogging vs. Social Media: What Works Best for Your Business?
By this point, I hope you know how important an online presence is when it comes to business success. This is true whether your company is online only, or in-person. In the past, companies didn’t need an online presence. It helped, obviously. But it wasn’t…
Building a Thriving Freelance Career Without Pitching
We love freelance work. We love the freedoms it grants us. We love the flexibility. But we hate pitching. Cold pitches are basically cold calls. It’s reaching out to clients who were unaware of you. And offering them your services as a freelance writer….
7 Essential Tips to Scale Your Business and Maximize Profit
Over the life of a business, there comes a time where staying competitive means taking new risks. And in terms of risk, few things are as risky to a business’ success as scaling. Less than 10 percent of businesses scale successfully. These aren’t good…
When Lowering Prices Increases Profits: A Guide to Success
Whether you are a freelance writer or a business owner, pricing is a big consideration. You must price your product or service accordingly. Too high, people don’t buy. And too low, means you don’t make a profit. For most people, lowering prices is a…
Six Common Challenges for Small Businesses, Plus Simple Solutions
The dream for many when starting a business is growing and becoming a large entity. In reality, most owners have a small business. A successful business. Yet a small one. That’s not to be discouraging, either. Small businesses play a larger role in the…
Why Exit Plans are Crucial for Business Owners and How to Make One
It all began with a brilliant idea. You turned this idea into a business. There was a formal business plan written up. A detailed description of the structure for finance and operations. Even several employees that were hired. After all that work for starting…
A Beginner’s Guide to AEO and Its Role in the Modern World
Up until recent years, most of what we’ve worried about is SEO. It was important that we understood what it was. And that we knew how to improve it. You know I’ve mentioned SEO numerous times on this blog. In fact, one of my earliest posts was about SEO and…
Subscribe