My Blog
Providing bimonthly insights on branding, business, writing, and more for business owners and freelancers, alike.
Skip the Pride: Asking for Help as a Business Owner
The desire to avoid asking questions because we regard them as a sign of failure or weakness isn’t something exclusive to business owners. But as an entrepreneur, there is often an extra level of discomfort when admitting you need help. Entrepreneurs are…
Stop Waiting for Freelance Writing Clients: Here’s How to Find Your First One
Whether you are just getting out of school or you are looking for a career change, you’ve set your sights on one job: freelance writing. Freelance writing seems to fit all your ideals. You love writing, you love the freedom attached to being a business owner,…
8 Things That Successful Freelance Writers Do Differently
When I began freelance writing, I started sorely under-prepared. I got my first freelance writing contract (a content mill), just before I graduated from college. It was a dream come true. After applying for hundreds of in-person jobs over the past several…
Why Cheap Content Costs More Than You Think
For business owners, every dollar matters. The finances of a company have a direct impact on the long-term success of a business. Small changes in finances can push a business from being in the black to being in the red. But sometimes the cheapest option…
The Freelancer’s Guide to Chasing Late Payments and Overdue Invoices
One of the things that sucks about being a freelance writer is handling payments. You won’t automatically get paid. Even when you’ve already agreed upon a price with a client. That’s the unfortunate reality of freelance work. And it’s a larger issue than many of us…
Blogging vs. Social Media: What Works Best for Your Business?
By this point, I hope you know how important an online presence is when it comes to business success. This is true whether your company is online only, or in-person. In the past, companies didn’t need an online presence. It helped, obviously. But it wasn’t…
Building a Thriving Freelance Career Without Pitching
We love freelance work. We love the freedoms it grants us. We love the flexibility. But we hate pitching. Cold pitches are basically cold calls. It’s reaching out to clients who were unaware of you. And offering them your services as a freelance writer….
7 Essential Tips to Scale Your Business and Maximize Profit
Over the life of a business, there comes a time where staying competitive means taking new risks. And in terms of risk, few things are as risky to a business’ success as scaling. Less than 10 percent of businesses scale successfully. These aren’t good…
When Lowering Prices Increases Profits: A Guide to Success
Whether you are a freelance writer or a business owner, pricing is a big consideration. You must price your product or service accordingly. Too high, people don’t buy. And too low, means you don’t make a profit. For most people, lowering prices is a…
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