The Right Way to Market Yourself

The Right Way to Market Yourself

Most of us use “market yourself” and “brand yourself” interchangeably. There is a subtle difference between the two, though.   We’ve talked about personal branding before.    It’s a long-term strategy focused on positive perception of you. When clients think...
Email Marketing Done Right

Email Marketing Done Right

As you’ve evaluated marketing strategies, there’s no doubt you’ve come across email marketing. Incorporating email marketing into your marketing plan is essential.    It’s actually capable of becoming your most successful marketing campaign.   With email...
How to Generate Business Leads

How to Generate Business Leads

Business leads are individuals interested in a company’s services or products. As you can imagine, generating leads is vital to business success.   Without reliable lead generation, your business may fail. One-third of new businesses fail in the first two years....